Founded in 1690, Barclays is one of the most iconic financial institutions on the planet. Its fintech platform Rise operates on multiple continents, uniting founders, partners, clients, and fintech enthusiasts to facilitate growth and innovation. I worked closely with Rise’s London and New York branches to bring their new website and community app to life.

With the goal of promoting the Rise brand and onboarding new fintech companies to the community, as well as enhancing the experience for the existing members, we completely redesigned the Rise digital platform. While treating the physical spaces and events as the focal point, we augmented the real-world experience with a host of useful services and aids. Attending and tracking events, connecting to new clients or vendors, or simply booking your meeting room—all of this is now possible thanks to the Rise app.

XSpace is a unique multi-purpose commercial condo franchise from Austin, Texas. It could be used as a garage, self-storage, gaming studio, workshop, warehouse, or anything else. Adorned with a swanky river-view lounge, it’s also a place to meet and socialize.

To signal this versatility and multi-directionless, Swiss agency Brand Affairs came up with the name XSpace, where the X signifies the infinite freedom of choice. I worked with the XSpace and Brand Affairs teams to bring the visual part of the branding project to life. The boxy three-dimensional X and the bulky, unapologetic typography capture the essence of the concept and instantly convert a regular commercial unit into an exciting place of interest. The derived patterns and accent colors also make the brand application options seemingly infinite, akin to the original idea of the space.

The Loop stands as Australia’s top creative community, catering to designers, marketers, illustrators, photographers, and copywriters alike. It holds a distinct position as the prime platform for showcasing work, discovering projects, and connecting with job opportunities.

My collaboration with the Loop team involved a comprehensive overhaul of the platform, transforming it into a career advancement vehicle and the best place to source talent. Through meticulously rethinking the onboarding flows, the profiles, the portfolios, and the job post integrations, we managed to not only increase user engagement and reduce churn rates, but also boost job post revenue and enlist big-name advertises such as MTV, BBC, Uber, Spotify, and Bauer Media.

Qbis is a unique European recruitment agency that empowers workers to leverage the freedom of movement within the EU and secure jobs with better pay abroad.

Starting with a quick revamp of the Qbis homepage, my involvement quickly grew into a sweeping transformation of their whole recruitment platform. This spanned everything from internal processes to funnels and practices. We realized that understanding workers and their needs is the key to improving conversion rates and driving recruitment numbers.

The impact of the project extended beyond a digital facelift. We ignited a shift in the company’s culture, steering it toward a more empathetic and supportive approach. Instead of just being recruiters, Qbis now serves as a valuable guide on workers’ journeys to secure jobs abroad and relocate. These introduced changes resulted in tripling the Qbis workforce acquisition numbers.

Malka is a creative studio headquartered in New Jersey. With big-name clients such as Showtime, Netflix, Universal, and Amazon, it produces a multitude of video, design, and animated content across every existing visual medium.

My engagement with the Malka team led to the creation of their new interactive website, which prominently showcases their impressive work and effectively communicates the company’s distinctive bold, daring, and straightforward approach. A generous dose of black, lively typography, and well-defined layouts proved to be impactful for delivering the intended message and accentuating Malka’s captivating work.